Voices Inside: Everything is Everything
The importance of your podcast doesn’t rest in your analytics, downloads, or conversion ratio to click-throughs on your mastermind session.
There are three button pushes that sum up the importance of podcasting: record, stop, and publish. Podcasts, for 99.9% of us, are just messages in a bottle set adrift. The importance of your podcast is in creating it.
Podcasts are open letters to create a personal connection, not advertisements to sell you mattresses, VPNs, or at-home postage options.
Anthony Marco has been podcasting for fifteen years, has not checked analytics for twelve years, and has never sold a single ad or scaled up his reward tiers on Patreon. He doesn’t even care enough to promote his podcasts in this session description.
Many conference wonks from past events have granted him monikers like “Podcast Yoda” and “Canada’s Marc Maron” and described him as passionate, enthusiastic, witty, wise, warm, engaging, and inspirational. These are all lies. He is a listless curmudgeon who uses words like listless and curmudgeon.
Key Take Aways
- Podcasting as art and craft
- Why we should seek to redefine personal and commercial podcasts
- Apple is the Galen Weston Jr. of podcasts
- Podcasting as sharing instead of shipping
- Why you should listen to your own podcasts