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The Care and Feeding of an Audience

Saturday
10:00 am
Room 223
Attend this Session

We spend a lot of time on sound quality, show notes, social media, and other aspects of production, distribution, or marketing. But how much time do we really spend on audience strategy – getting to know our listeners, and finding out why they choose to spend – or not spend – time with your show? Join Tom Webster, an 18-year veteran of podcasting and the go-to expert on audience strategy for the leading podcast companies in the world, as he walks attendees through a lively review of best practices to anticipate and satisfy the needs, wants, and desires of the most important people to your show.

Key Take Aways

  • Why audience feedback is crucial, but potentially dangerous
  • How to solicit feedback from your audience
  • How to interpret your own data
  • Pitfalls of listening to your listeners
  • How to develop and transform your audience into advocates for your show
Intermediate Podcasting & Digital Media Session

Speakers

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