Podcast Neighbourhoods: How to Find Niches You Didn’t Even Know Existed
The podcast ecosystem is made up of distinct “neighbourhoods” or audience clusters. Podcasters can use these neighbourhoods to develop new shows, build marketing campaigns, and identify cross-promo and collaboration opportunities. In this session, Dan Misener will take you on a tour of podcast neighbourhoods, and explain the power of audience network analysis for podcasting.
Key Take Aways
- How to survey the podcast landscape to identify content opportunities
- How to identify cohorts of listeners to serve
- How to use podcast neighbourhoods to identify shows to partner and collaborate with
- How to use podcast neighbourhoods to build smarter paid media campaigns
Intermediate Podcasting & Digital Media Session
