How to Make a HUGE Impression with a NICHE Podcast
So, you’ve got a very specific or technical topic that you care a LOT about? Maybe it’s post-modern architecture or vegan cuisine or that (still incredible) TGIF lineup from the late 1990s. Whatever it is, let’s make a podcast about it!
In this session, we’ll explore practical ways that you can turn your specific area of interest into a thriving podcast. A niche podcast requires a completely different set of tactics than a podcast intended for broad appeal. We’ll talk about how to tailor your podcast production (content, branding, guests, editing etc.) to make your listeners care as much about your (lowkey weird) topic just as much as you do!
Husein Panju is a Toronto-based lawyer and the host/creator of the award-winning podcast, “Lawyered” – a show focused on substantive Canadian legal issues. Over the last 8 podcast seasons, he has learnt how to (and how not to!) make the law something worth caring about. “Lawyered” attracts over 700 weekly listeners globally.
Key Take Aways
- Why successful producers don’t make their podcasts for “everyone”
- How to identify topics with the mileage to sustain a podcast lifespan
- Specific podcast strategies to keep your content accessible without watering it down
- How to develop and cultivate a loyal podcast audience for a technical subject
- Q & A – things I wish I knew when I started podcasting
